Case Study
Immersive and multisensory stand
Immersive stand to thrill visitors to the fair – berti pavimenti chose an immersive, multi-sensory stand to enhance its presence at the fair
For the most recent Domotex Fairs in Hannover, Berti Pavimenti chose 3P Technologies to enhance the company’s image and create an immersive effect at its stand, attracting visitors with previews of very creative and innovative products.
Inside the stand, 3P wanted to create an emotional voyage that told the story and succeeded in highlighting the company’s values. Through the combination of technology, artistic tradition, and the expressive pursuit of design, clients and visitors felt transported directly into the Berti company, one of the leading high-quality wood and parquet flooring companies in Italy and the world.
Visual experience: innovation and technology merge with tradition and nature
Technology, creativity of content and elegance of presentation made the stand a must, thanks to its high visual and qualitative impact, where massive ledwalls were alternated with parquet coverings, along with perfectly synchronized video content.
Natural elements, geometric lines and evocative traditional decorations were combined with technology and innovation to guarantee visitors an important brand experience able to draw in the clients and enhance the company’s image.